It’s always fantastic to have an opportunity to talk to people about a subject you love and although it may sound a little crazy, I find social media advertising and it’s capacity to really hone in on an audience or demographic absolutely fascinating, so I was really pleased to be able to deliver a session last week for Brand South Australia on all things Social Media Advertising.Details
In the last few weeks a new breed of Social Media applications have arrived. Twitter’s Periscope, and its rival Meerkat offer users the opportunity to either produce, or watch, live streamed video and audio of day to day life. Viewers can comment in real time about what they are seeing, and users can monitor live the number of people watching them eat some fruit, roller skate through a park, or propose to their partner.Details
For most service based organisations, they can invest squillions into restructuring, advertising, processes, logos etc. But the most common thing organisations seem to forget is that their people are their brand. Service offering organisations like law firms don’t have a product. We don’t have a fancy piece of technology that can be touched, seen, heard etc. You are our brand. Accept it.
Embrace it. You represent us.Details
“On 24 September 2014, the Office of the Small Business Commissioner (with support from the Adelaide City Council) hosted a rare line-up of eCommerce industry heavyweights to give South Australian retailers a glimpse at the future of retail and how they can make online work for them.” eBay Mainstreet
Since I have apparently graduated to digital heavyweight I thought I should probably share the great takeaways I got from the session.Details
Council Election laws meet social media
By LGA Communications Director Chris Russell
When the Local Government (Elections) Act was passed by the South Australian Parliament on 26th August, 1999, Mark Zuckerberg, co-founder of Facebook, had barely turned 15.Details
Facts about China & Sina WeiBo
China has the world’s biggest internet user base in nowadays, and it is up to 600 Million people and growing. China also has the world’s most active environment for social media platform. Besides there are lots of serious law regulations to manage the social media platform in China; and every business activity must require to follow the national law in the occur location.Details
With the immense popularity of social media, the traditional landscapes of public relations (PR) through newspapers, magazines, and other periodicals have completely changed. Gone are the days where PR professionals would subscribe to print publications to get the latest stories that they can use for their “newsjacking” strategy, or the practice of injecting your marketing ideas into recent news to generate more followers. Unlike radio and TV commercial spots, social media channels provide PR companies with cost-efficient means of publishing press releases and digital contents (audio, video, and creative visuals).
image courtesy of The Think Tank (via Flickr Creative Commons)Details
You’ve got the words down. You can market your company to anyone who wants to read about it – your company has a massive online following from your daily Facebook and Twitter posts. You’re looking to expand, to keep up with forever-evolving technology, but you just don’t know where, or who, to target.Details
Why Google Plus Can Equal Success
Everybody knows that Google is the King of the search engines. Football scores, movie times, the lyrics to that song you can’t get out of your head – Google knows it all. But did you know that Google has more to offer than just the answers to the mysteries of the universe?Details