10 Ways to Align Your Social Tactics With Your Strategy

Social media is a big deal, and your digital strategy is a really important part of how you present your brand to the world. Ideally, you will employ social tactics as part of a bigger vision of your overall strategy.

 

How do we do this, and what are some key things you can do right now to tighten your process? Here are 10 tips from the Brutal Pixie toolbox to help you with just that.

 

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Social Media Failures

Over the last few weeks there has been quite a number of social media failures.  Just recently a local hotel made a very large faux par by posting a proposed price adjustment and a not so kind view of those who went against their point of view. The immediate backlash went much further than anything they ever imagined, resulting in TV and news channels reporting on it.

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10 Tips To Tune Up Your Social Media This Christmas

So it’s getting close to the holiday period, the retail sector is ramping up, tradies are madly trying to finish work in progress before their suppliers shut up shop for the mandatory two to four week break depending on your industry and everyone is getting ready for a nice long vacation.

 

Thoughts are turning to those long awaited family road trips and many of you reading this will be booking the family car in for the pre holiday service to ensure it is running at optimum mechanical efficiency prior to setting off.  So the question is when did you last get your social media serviced? Has your social media had it’s Christmas tune up?

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5 Golden Rules for University Graduates Using LinkedIn

LinkedIn is a powerful networking tool for university graduates and there are most certainly rules when it comes to utilising the power of it. There are hundreds of networking sites out there and it can be very confronting trying to work out where you stand in what networks. Should you make your Facebook private? Have I deleted my MySpace account from when I was 16? What was I even up to when I was 16? Your existing digital footprint can be a make or break moment in your professional career.

 

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